Clean Seatz — Shelagh Bennett

Context

Clean Seatz is a consumer goods hygiene product that launched in 2020 in response to the COVID-19 pandemic. I was brought on to develop the brand identity, packaging and displays, as well as the web and mobile presence for the brand.

My Role

Designer

Timeline

2020- 2021

Tools

Adobe Photoshop, Adobe Illustrator, Squarespace, Adobe Dimension, Adobe Animate

Look & Feel

The look & feel for Clean Seatz is friendly, confident, and instructional.

Iconography

As a brand, Clean Seatz maximizes the use of iconography to educate consumers about the novel product in an instructional fashion.

Illustration

Bringing some playfulness to educating consumers about the product, I developed a cartoon germ and chair character, using a limited color palette and smooth gradients.

Animation

Using the characters developed for the brand, I brought them into action for the landing page of the Clean Seatz website.

Packaging

Pulling the style guide and illustrations together, I designed the packaging pouch for Clean Seatz. The brand pivoted to be 100% sustainable during the development stage, changing packaging material to a bio-based PLA pouch, and I revised the design for specific printing limitations.

POS Displays

Clean Seatz needed POS displays to showcase the product in various settings. I designed a card, POS display box, and bundle sleeve to compliment the pouches.