Context
The Goodboy Shop is an e-retailer specializing in upscale women's athleisure and dog accessories. I was brought on to lead the art direction, product display imagery, and social media content for the new and growing business.
My Role
Graphic Designer
Timeline
6 months- 2018
Tools
Adobe Photoshop, Adobe Illustrator
Art Direction
Goodboy launched a custom leash program in Fall 2018.
Product display imagery was paramount to the launch. I facilitated the art direction, editing, and led the team to realize the project.
I kept the budget lean for this project by devising a strategy that avoided the cost of making physical samples in each color and hardware option, instead utilizing in house photography and a lot of editing to create high quality images all of the possible hardware and color options.
Before and After
We created consistent product imagery with extensive photo retouching and the results were seamless.
Product Page Re-Design
The dog accessories category wasn't performing. The page was ripe for a re-design.
Before
Problems Identified
-low visibility of products
-poor conversion rate for dog accessories
-customer confusion on product details
-no visual product listing differentiation
-high cost professional re-shoot on models
After
Solutions Implemented
-reshoot of products in low-cost studio
-photo retouching for brand consistent look
-increased product visibility
-increased conversion rate of the page
Social Media: Content Creation
Photo editing for maximum impact at a minimum cost
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